Tuesday, May 19, 2020

Story of Henri Charrière, Author of Papillon

Henri Charrià ¨re (1906 –  1973) was a French petty criminal who was incarcerated  for murder in a penal colony in French Guiana. He famously escaped the brutal prison by building a raft, and in 1970 he published the book Papillon, detailing his experiences as a prisoner. Although Charrià ¨re claimed the book was autobiographical, it is believed that many of the experiences he described were in fact those of other inmates, and so Papillon is considered a work of fiction. Key Takeaways: Henri Charrià ¨re Henri Charrià ¨re was a small-time French criminal who was convicted of murder, possibly unjustly, and sentenced to ten year of hard labor in a penal colony.Following his successful escape, Charrià ¨re settled in Venezuela and wrote the famous semi-biographical novel Papillon, detailing (and embellishing) his time in prison.After the books publication, controversy arose around whether Charrià ¨re had attributed events involving other inmates to himself. Arrest and Incarceration Charrià ¨re, who was orphaned at the age of ten, enlisted in the French Navy as a teenager and served two years. Upon returning home to Paris, he immersed himself in the French criminal underworld and soon made a career for himself as a petty thief and safecracker. By some accounts, he may have made money as a pimp as well. In 1932, a low-level gangster from Montmartre named Roland Legrand–some reports list his surname as Lepetit–was killed, and Charrià ¨re was arrested for his murder. Although Charrià ¨re maintained his innocence, he was nevertheless convicted of killing Legrand. He was sentenced to ten years of hard labor in the St. Laurent du Maroni penal colony on French Guiana, and was transported there from Caen in 1933.   The conditions at the penal colony were brutal, and Charrià ¨re struck up a tenuous friendship with two of his fellow inmates, Joanes Clousiot and Andre Maturette. In November 1933, the three men escaped from St. Laurent in a small, open boat. After sailing nearly two thousand miles over the next  five weeks, they were shipwrecked near a Colombian village. They were recaptured, but Charrià ¨re managed to slip away once more, evading his guards in a storm.   In his semi-biographical novel published later, Charrià ¨re claimed that he made his way to the Guajira Peninsula in Northern Colombia, and then spent several months living with a local indigenous tribe in the jungle. Eventually, Charrià ¨re decided it was time to leave, but once he came out of the jungle he was recaptured almost immediately, and was sentenced to two years in solitary confinement. Escape and Literary Success Over the course of the next 11 years in which Charrià ¨re was imprisoned, he made numerous escape attempts; it is believed that he tried as many as eight times to escape prison. He later said that he was sent to Devil’s Island, a prison camp known both for being completely inescapable and for having a prisoner death rate of an astonishing 25%.   In 1944, Charrià ¨re made his final attempt, escaping on a raft, and landing on the coast of Guyana. Imprisoned there for a year, he was ultimately released and granted citizenship, and eventually he made his way to Venezuela. Burton Lindheim of The New York Times wrote in 1973, â€Å"[Charrià ¨re] tried to escape seven times and succeeded on his eighth attempt—a paddle over a shark†filled sea on a raft of dried coconuts. He found refuge in Venezuela, worked as a gold digger, oil prospector and pearl merchant and did other odd jobs before settling down in Caracas, marrying, opening a restaurant and becoming a prosperous Venezuelan citizen.† In 1969, he published Papillon, which became hugely successful. The books title comes from the tattoo that Charrià ¨re had on his chest; papillon is the French word for butterfly. In 1970, the French government pardoned Charrià ¨re for Legrands murder, and Renà © Pleven, the French Minister of Justice, removed restrictions on Charrià ¨res return to Paris to promote the book. Charrià ¨re died of throat cancer in 1973, the same year that a film adaptation of his story was released. The film starred Steve McQueen as the title character and Dustin Hoffman as a forger named Louis Dega. A 2018 version features Rami Malek as Dega and stars Charlie Hunnam as Charrià ¨re. Later Controversy Georges Mà ©nager’s  Les Quatre Và ©rità ©s de Papillon  (â€Å"The Four Truths of Papillon†) and Gà ©rard de Villiers’  Papillon à ©pinglà ©Ã‚  (â€Å"Butterfly Pinned†) both went into depth about inconsistencies in Charrià ¨re’s tale. For instance, Charrià ¨re claimed he rescued a guard’s daughter from a shark attack, but the child was in fact saved by another inmate who lost both of his legs and died as a result of the incident. He also claimed that he was imprisoned on Devil’s Island, but French penal colony records do not indicate that Charrià ¨re was ever sent to this particular prison. In 2005, Charles Brunier, who was 104 years old, said that it was his story that Charrià ¨re told in Papillon. Brunier, who was imprisoned at the same penal colony as Charrià ¨re during the same time period, told a French newspaper that he inspired Charrià ¨re to write the book. Brunier even had a tattoo of a butterfly.

Love and Hate in Since theres no help, come let us kiss...

Love and Hate in Since theres no help, come let us kiss and part. Theres a thin line between love and hate describes the theme of Michael Draytons sonnet Since theres no help, come let us kiss and part. Unlike most love sonnets, which talk about the many intricacies of love, Draytons poem discusses the end of love and its possible recovery. This Shakespearean sonnet consisting of 14 lines can be subdivided into 3 parts. In each part, the poet uses a different voice. He uses 1st person in the first part, 3rd person in the 2nd part and 2nd person in the last part. Each section of the poem has a different theme that contributes to the whole theme of the poem. The 1st section of the poem, lines 1 through 8, contains†¦show more content†¦Despite the austere appearance of this statement, the word Nay expresses the lovers apprehensiveness associated with his decision. Its as if hes attempting to convince himself as well as his reader that the relationship is ruined. Thus, giving an uncertain and doubtful impression. The third line reiterates this notion. After first assuring himself you get no more of me, the lover says And I am glad, yea glad with all my heart. Its as though he is forcing himself and us to believe that hes glad, glad with all his heart. Also, the word heart emphasizes the love-hate theme of the poem. A heart is the instrument by which humans feel love and hate. Its interesting that both extremes reflect themselves within the same place. The heart that once loved this woman wants desperately to hate and forget her. Furthermore, the word glad is a paradox in itself. In a situation where a relationship is ending, the l ast emotion anyone feels is glad. Here the poet grabs this emotion and molds it into an unexpected situation. As the poem progresses in this first section, the lovers tone becomes more acrimonious and less understanding. After kissing, parting, and being glad with all his heart, he now wants to clean himself freely of her. That thus so cleanly I myself can free. Again, we feel he is unsure of his decision through the repetition of his desire to be free of this relationship. The order of the words in this line adds power to its tone. By reading theShow MoreRelatedA Lost Goodnight for Broken Boys1679 Words   |  7 PagesWhat happened to us, Quentin? Running my eyes across your pale face, staring into your cold, blue eyes, I block out the gentle voices of the EMTs that are telling me to let go. Theres too much noise, too many hands trying to take you from me. I cant breathe, cant let you go. I wont let them. I wont. If they do, youll really be gone and the last piece of me thats left will crack. Ill be broken. Why didnt you come to me? A weak whine of protest leaves my throat as I try to pull you tighterRead More Journal of Love Essay6291 Words   |  26 PagesJournal of Love *If youve been hurt in the past by people dont assume that you will always be hurt, open your heart to someone who you can trust and you will find true love, dont deny yourself of that feeling* *You dont come across that many people that give you butterflies, you just dont* If two past lovers remain friends, they are either still in love, or never were. You always overlook the little things in a relationship. Its the times when you wake at 4am and smell his cologneRead More The Dysfunctional Family in Brontà «Ã¢â‚¬â„¢s Wuthering Heights Essay examples2403 Words   |  10 Pagesbut is met with angry snarls. Heathcliff, seeing this, kicks the dog and informs his visitor: â€Å"You’d better let the dog alone. She’s not accustomed to be spoiled – not kept for a pet†(12). Like Heathcliff’s dog, no one in the Earnshaw or the Linton family is accustomed to affection. Nelly, the servant who has worked for the Earnshaws and the Lintons for many years, is considered to be a part of these two families. She has grown so accustomed to her master Hindley Earnshaw’s physical violence thatRead MoreThe Secret Is Using The Best9014 Words   |  37 Pagesdidn’t intend to, but I find myself drawn to it. Every time I get a call to draw up a contract for a new young artist, I think of you,† he s aid quietly, ignoring her attempt to switch subjects from her to him. â€Å"I know it’s your dream, but why can’t I help you work toward it?† â€Å"I don’t know. It scares me to even thing about going for it. What if no one likes me?† â€Å"What if they do? Leo, have some faith in yourself. You’re good. Hell, Alastair is an amazing guitarist, too. Y’all have something magicalRead MoreLooking for Richard Transcript11989 Words   |  48 PagesShakespeare into the academics. You know why? Because then the kids would have feelings. - Thats right. - We have no feelings. Thats why its easy for us to shoot each other. We dont feel for each other, but if we were taught to feel... ...we wouldnt be so violent. Shakespeare helps us? He did more than help us. He instructed us. Hi. You gonna see the play tonight? Youre gonna see it, huh? Hello. How much it cost? Its for free. - Okay, Im going. - Okay. - Thanks a lot. - YourRead MoreDescriptive Essay - Original Writing9183 Words   |  37 PagesRaine.† My eyes bond with his when he turns to face me. â€Å"I’m Prem. And you’re welcome.† I’ve never hooked up with a man who had a mustache. I’ve never hooked up with a man, ever. That’s about to change. I know it already. â€Å"Would you like to join us? We’re sitting near the dance floor.† He picks up his drink and follows me to the booth where Dialah and I sit every Friday night. I scoot in first. Prem slides in beside me. His thigh is glued to mine. I’m not moving. He doesn’t either. DialahRead MoreHow Are the Two Female Protagonists Offred from â€Å"the Handmaids Tale† by Magaret Atwood and Celie from â€Å"the Color Purple† by Alice Walker Oppressed by Men, in What Ways Are Their Situations Similar and How Do They Deal4443 Words   |  18 Pagesthey grow stronger and gain strength in their lives throughout time. Research was carried out on the internet, through literary study guides and other people’s literary criticisms. The other people’s literary criticisms were not particularly useful, since they did not concentrate on the protagonists situation and oppression, but focused merely on how the literary works could be examined and interpreted and what the author’s intentions were. However, what I found out how both protagonists were treatedRead MoreGenesis 11 : A Family2372 Words   |  10 PagesGene sis 11:27-32 A Family in Transition Chuck Swindol said, â€Å"Whatever else may be said about the home, it is the bottom line of life, the anvil upon which attitudes and convictions are hammered out. It is the place where life’s bills come due, the single most influential force in our earthly existence.† â€Å"When You Thought I Wasn’t Looking.† When you thought I wasn’t looking, I saw you hang my first painting on the refrigerator, and I wanted to paint another one. When you thought I wasn’t lookingRead MoreThe Story Of My Life5035 Words   |  21 PagesMom, Leyas gonna be over any second to pick me up for school. I figured Id go ahead and tell you bye since you dont look like youre coming down anytime soon. I plucked a sloppy kiss on her cheek as she gave me an awkward half-hug while shuffling through some more papers on her desk in a nonplussed manner. Sorry, Babe. Have a good day at school. Oh, before you leave! I dreadfully turned back to face her in the doorway, aware that I now had her full attention for a reason I could tell thatRead MoreAnalysis on Conversation Features. Differenfes Between British and American English16034 Words   |  65 Pagesarranges a funeral for a gang member (Paco), while Nate (Ruth’s son) is a suspect in an arson and Ruth holds a welcoming dinner for Brenda (Nate’s girlfriend). Teachers is a comedy-drama which is situated mostly in and around a fictional school and gives us a realistic view on how school life is from the eye of the teachers. In the first episode of the second season, a new year at Summerdown School starts, and there are two new staff members. Simon worries about falling into the same old routine whilst

Wednesday, May 6, 2020

The Marshmallow Test Was An Experiment Devised By Walter...

The marshmallow test was an experiment devised by Walter Mischel, a Stanford psychologist. This experiment took students in nursery school--no more than the age of five--and placed them in a â€Å"boring† room by themselves, so as to have no distractions. He provided a single cookie, marshmallow or pretzel stick--depending on what the child chose--and told them the following: They could eat the treat right away, or they could wait 15 minutes until the he arrived once again to receive a second treat. If they waited, then it proved to show that the child has the ability to utilize their willpower in a tempting situation. Mischel followed up on his students after the test. Those who exhibited willpower proved to have had higher SAT scores and higher grades in general when compared to the children who could not exhibit willpower. This test, in essence, tested the ability of a child to exhibit willpower in a tempting situation. Basically, if the child was able to resist the temptat ion of a treat, they would be able to resist in other tempting situations later in life. If they proved to be able to resist eating the snack at such a young age, then as the child grew older, they would be able to resist situations that can tempt them. The experiment tested the ability of a young child to display willpower in an alluring situation, which is what Dante used to describe what those who had committed a sin of incontinence had lacked. The sins of incontinence, as defined by Dante in his novelShow MoreRelatedThe Fellowship Of The Ring1649 Words   |  7 Pagesreaction to this ring and how the temptation of the Ring affects these characters. Tolkien was born January 3, 1892 in Bloemfontein, South Africa and passed away September 2, 1973 in Bournemouth, Dorset, England. His primary education was held at King Edward’s School, and he attended college at Exeter College. His occupations included being a linguist and an author. Tolkien was a fantastic fantasy author wh o was best known for writing The Hobbit and the Lord of the Rings trilogy (â€Å"John Ronald ReuelRead MoreDeveloping Management Skills404131 Words   |  1617 PagesPermissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Whetten, David A. (David Allred) Developing management skills /David A. Whetten, Kim S. Cameron.—8th ed

The Bill Of Rights Of The United States - 1557 Words

The Bill of Rights lists certain freedoms and liberties that are guaranteed to the people of the United States of America. Because these rights are in the Constitution, they are federal laws that apply to everyone in America. To ensure there was no question as to who the Bill of Rights applied to, the Fourteenth Amendment was passed in 1868 giving anyone born in, or a citizen of, the United States the rights guaranteed by the Bill of Rights. The amendment left clauses giving some interpretation to the states and other local municipalities. The District of Columbia used one of these clauses to ban all handguns within city limits. The District of Columbia’s ban of handguns was a discrepancy in which the citizens of the city were not able to rightfully exercise their Second Amendment right to bear arms. After the law was looked at by the Supreme Court in DC vs. Heller, the court ruled the law was unconstitutional and citizens living in the District of Columbia were being un justly denied their constitutional rights. After hearing the Supreme Court’s decision in DC vs. Heller, a 76 year old Chicago resident named Otis McDonald looked to remove a City of Chicago ban on handguns which was similar to that in the District of Columbia. Joined by three other Chicago residents, Adam Orlov, and Colleen and David Lawson, McDonald and his colleges filed a suit against the citywide ban of handguns, and eventually became know as McDonald vs. City of Chicago. McDonald vs. City ofShow MoreRelatedThe United States Bill Of Rights882 Words   |  4 PagesThe United States Bill of Rights was created in September 25, 1789 and ratified December 15, 1791. The Bill of Rights are the first ten amendments to the Constitution that were established to defend our rights as individuals and as American citizens. The Bill of Rights describes the rights of its people. The first four articles of the amendments deal specifically with the balance of power between the federal g overnment and state government. There were some people who opposed to the ConstitutionRead MoreThe Bill Of Rights Of The United States999 Words   |  4 PagesIntroduction The Bill of Rights is easily one of the most important sections within constitution, and this is because of the way that it protects the citizens of the United States from the government. One of the items therein the Bill of Rights is the 4th Amendment which states that, â€Å"The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause, supportedRead MoreThe Bill Of Rights Of The United States1665 Words   |  7 PagesThe Bill of Rights was passed because concepts such as freedom of religion, speech, equal treatment, and due process of law were deemed so important that, barring a Constitutional Amendment, not even a majority should be allowed to change them. Rule of law is a principle under which all persons, institutions, and entities are accountable to laws that are: publicly promulgated, equally enforced, independently adjudicated, and c onsistent with international human rights principles. The United StatesRead MoreThe Bill Of Rights Of The United States1270 Words   |  6 Pages Banks 1 From the time that the Bill of Rights was ratified in 1787, the definition of the second amendment had remained the same. In 1980, Ronald Reagan was elected into office and carried a gun rights enthusiast along with him. At the same time a Republican senator from Utah, Orrin Hatch, was handed the reigns of chairman of an important sub-committee. Senator hatch stated that he had discovered proof that individual citizens could rightfully own firearms underRead MoreBill Of Rights Of The United States1251 Words   |  6 PagesEvery know that U.S. is a country that civilize have right from â€Å"bill of rights†,Amendment II to keep a fire arms legal. This is what is Amendment II said: â€Å"A well regulated militia, being necessary to the security of a free state, the right of the people to keep and bear arms, shall not be infringed.† But it makes this country dangerous. First, there are too many guns in The America, the number of guns is more than US’s population, it means for average every person own a gun, include kids and oldRead MoreThe Bill Of Rights Of The United States Constitution914 Words   |  4 PagesWhat is a bill of rights? What is an amendment? How are the different? A bill of rights is a formality such as the Declaration of Independence and it is the outline of what the citizens feel their born rights are as people of a union. An amendment is the changing or altering of a legal or civil document. Specifically amendments in the United States Constitution include the changing or detailing of what the people need. These two phrases differ in what their purposes are. The bill of rights was setRead MoreThe Bill Of Rights Of The United States Constitution Essay1359 Words   |  6 PagesThe Bill of Rights contains the first ten amendments to the United States Constitution. These first ten amendments were ratified on December 15, 1 791. The Bill of Rights define and interpret constitutional rights and protections that are guaranteed under the US Constitution. The following text is a transcription of the first ten amendments to the Constitution in their original form. â€Å"Amendment I Congress shall make no law respecting an establishment of religion, or prohibiting the free exerciseRead MoreHouse Bill : The Rights Of The United States1545 Words   |  7 Pagesborn with certain rights that are guaranteed to us a citizen of the United States and as human beings. These rights include the fact that â€Å"All human beings are born free and equal in dignity and rights† (â€Å"Universal Declaration†). In the United States, we are also guaranteed the rights to not be discriminated against due to race, gender, age, sex, and sexual orientation, however, discrimination is all too common. Discriminatory laws and practices occur all over the United States daily and affect manyRead MoreThe Bill Of Rights Of The United States Constitution1501 Words   |  7 Pages Introduction. The Bill of Rights is a historical documents that has the first 10 amendments to the United States Constitution. The purpose of the Bill of Rights is for greater constitutional protection for our own individual liberties. It has a list of specific prohibitions on government power. There were only 12 amendments originally for the state legislatures and only picked 10 for all the states and those are known as the Bill of Rights, but there are 27 amendments in total. AmendmentsRead MoreThe Bill Of Rights Of The United States Constitution Essay1866 Words   |  8 PagesThe bill of rights is the ten amendments to the United States Constitution, approved on December 15, 1791, and written by James Madison as a response to calls from several States for greater constitutional protection for Individual freedoms, such as freedom of Speech. It creates many legal principles that have had a crucial effect on law and society. The bill of right was added to the Constitution of the United States to assurance the protection of the people from the government. It was served to

Mandatory Attendance Policies Essay Example For Students

Mandatory Attendance Policies Essay Mandatory Attendance PoliciesWhile studying or even registering for a class presents a challenge to some college students, the greatest obstacle remains, going to class. Attending college is supposed to signify a new found freedom to make many important choices regarding education without high school mandatory attendance policies. However, students everywhere are coming to the staggering realization that college is not too different from high school. Teachers still take class roll and students are still expected to be at every class on time. What next, hall monitors in Holden Hall? The time has come for action to be taken. Colleges must abolish mandatory student attendance policies for several reasons to be further discussed. First, in order to enroll in college, mandatory attendance in a previous educational institution is required. For most, this record consists of 13 years of mandatory classroom attendance prior to college. It is a valid argument that the continuation of this policy is effective for job preparation in that it teaches accountability and self-discipline. But if a student is required by a higher authority to do something, is it really self-discipline? No, it is merely a high school power struggle between student and teacher that has some how found its way in to the classrooms of colleges everywhere. This policy teaches students that in his or her future, if attendance at a particular event is important, someone will be there to mandate it. The mandatory attendance policy does not promote self-discipline, it promotes the control of one individual by another. The only way that a student will learn self-discipline and accountability is through trial and error using his or her own judgement, not based on policy. Secondly, the majority of the students that do not attend class are usually the ones that should not attend class. These students tend to be disruptive and tardy distracting the students that actually want to further their education. If this policy stays in effect, it will continue to place students with little or no academic motivation in the same learning environment as those striving to achieve their highest potential. This is detrimental to everyone involved in the education process because it slows down the pace of progression. By allowing students to miss class, the student-teacher ratio will be more favorable and teachers will have fewer distractions. Finally, a college student is a consumer with a demand for a product, an education. The teachers are the producers. Who wants to pay thousands of dollars for something, and then be regulated on when, how, and where to get it? Nobody. Which is probably why Texas Tech has a freshman dropout rate of 21% for the Fall 1999 semester ac cording to Roger Terry, an author of the Fall 1999 Retention Summary produced by the Texas Tech Institutional Research department. According to Mr. Terry, this dropout rate is one of the highest in the Big 12 Conference and is a problem over-looked by many school officials. It is true that in a job situation the employee is required to attend work and it can be sensibly argued that this policy would help to prepare the student for his or her career. However, in this situation, the roles have changed. The employee is no longer a consumer; he or she is now the producer, receiving payment as opposed to providing payment. While it is important to the teacher to instruct the student in the classroom environment and can be highly beneficial in the quality of education received, it should be the consumers decision to take advantage of this instruction. In conclusion, with only 79% of the freshman class returning for the Spring Semester, it is time to take action. Mandating a student to att end class does not improve the quality of education received. The decision to take the initiative to attend class should rest solely in the hands of the student. Colleges must abolish mandatory student attendance policies because it does not promote self-discipline and accountability and is detrimental to the learning environment. The decision to attend class should be up to the consumer. After all, there are some lessons in the book of life that have to be learned on ones own, based on his or her own judgment, not based on policy. .u80de6dd6ad3a8414ecc895b018ece837 , .u80de6dd6ad3a8414ecc895b018ece837 .postImageUrl , .u80de6dd6ad3a8414ecc895b018ece837 .centered-text-area { min-height: 80px; position: relative; } .u80de6dd6ad3a8414ecc895b018ece837 , .u80de6dd6ad3a8414ecc895b018ece837:hover , .u80de6dd6ad3a8414ecc895b018ece837:visited , .u80de6dd6ad3a8414ecc895b018ece837:active { border:0!important; } .u80de6dd6ad3a8414ecc895b018ece837 .clearfix:after { content: ""; display: table; clear: both; } .u80de6dd6ad3a8414ecc895b018ece837 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u80de6dd6ad3a8414ecc895b018ece837:active , .u80de6dd6ad3a8414ecc895b018ece837:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u80de6dd6ad3a8414ecc895b018ece837 .centered-text-area { width: 100%; position: relative ; } .u80de6dd6ad3a8414ecc895b018ece837 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u80de6dd6ad3a8414ecc895b018ece837 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u80de6dd6ad3a8414ecc895b018ece837 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u80de6dd6ad3a8414ecc895b018ece837:hover .ctaButton { background-color: #34495E!important; } .u80de6dd6ad3a8414ecc895b018ece837 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u80de6dd6ad3a8414ecc895b018ece837 .u80de6dd6ad3a8414ecc895b018ece837-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u80de6dd6ad3a8414ecc895b018ece837:after { content: ""; display: block; clear: both; } READ: THE SCARLET IBIS EssayMiscellaneous

Marketing and Financial Practices for Heytsbury - myassignmenthelp

Question: Discuss about theMarketing and Financial Practices for Heytsbury. Answer: Introduction: Business expansion is the strategy that is used to increase the number of stores where customers can reach easily and purchase the products and services of the company. Business expansion is the strategy through which the companies try to achieve the required growth. In the given case study, a public company namely Heytsbury Holdings attempts to extend its franchisee model to the overseas operations and increasing their operations in Australia that are directly owned by them. Therefore, the company is required to understand various marketing and financial principles in order to ensure that their expansion strategy results in the growth of the company. The marketing dimensions involve actionable strategies that enable the companies to build strong strategic plans that take into consideration the market and the customers, the organizational alignment, appropriate measures, effective processes, information assets and enabling technologies (Sok, OCass and Sok 2013). Literature Review: The role of marketing practices and financial management has become an essential part of all business activities. Marketing practices involve processes for the development of businesses in accordance with the changes in the marketing opportunities. There are various theories related to the marketing and financial management that aid in the successful expansion of the business operations (Jayawarna et al. 2014). Marketing Mix Strategies: Marketing mix strategy comprises of various controllable tools of marketing that is used by the companies to obtain desired results from the target market of the company. The marketing mix comprises of four Ps namely product, price, place and promotion (Huang, and Sarigll 2014). Products are the goods and services provided by the companies to the customers. Price is the amount that the customers pay in order to purchase those goods and services. Place refers to the market or the distribution channels that make the goods and services available to the customers. Promotion refers to those marketing activities that make the customers aware about the products and services. An effective marketing strategy utilizes all these 4 Ps of marketing in order to obtain the desired results (Hanssens 2014). In the given case study, Heytsbury Holdings aims at expanding its franchisee model overseas and increasing the owned operations in Australia. This can be easily achieved by following the marketing mix strategies. It is essential for the companies to emphasize more on providing better solutions to the customers and offering the goods and services at the price that the customers are willing to pay. The convenience of the customers must be emphasized upon rather than the market place. Lastly, two way communication must be considered more important than mere advertising strategies (Mintz et al 2016). Business and Marketing: The major marketing processes involve product development management, customer relationship management and supply chain management. Marketing is the process that involves planning and executing the distribution and promotion of products and services by using the innovative ideas and concepts to satisfy the needs and wants of the customers as well as the objectives of the organization. Product development management refers to the the development of the products according to the requirements of the customers. The companies must aim at creating value for the customers and producing the goods and services that the customers demand. The supply chain management involves integrating and managing the flow of materials, information and finance from the suppliers to the manufacturers to wholesalers to retailers to the customers. The customer relationship management refers to the building the relationship with the customers by providing them superior quality goods and services that satisfy thei r needs. Marketing Ethics: Marketing ethics refers to the application of moral standards in the day-to-day activities of the businesses. The marketing ethics are considered as the standard code of conduct that the companies are bound to follow in its marketing activities. Ethical marketing is the process that helps the companies to produce products and services in accordance with the needs of the customers and building strong relationships with the customers (Crane and Matten 2016). It also involves creating value for the stakeholders by keeping into consideration the environmental and the social impacts. It is the responsibility of the company to ensure that the business activities do not harm the environment and the society. Ethical marketing involves honest and fair advertising. The ethical marketing involves all those marketing strategies that are morally right. Considering the morality in the business activities has become an essential part of all business activities (Galician 2013). Foreign Direct Investment: Foreign direct investment is an essential part of the strategy of growth in most of the developing countries. Foreign direct investment has an important role in the development of the society. With the help of franchisee model, the company is capable of aiding in the growth of the overseas countries. The foreign direct investment is also dependent upon the availability of human capital in the countries. Foreign direct investment also results in technological advancement and growth (Frank and Freeman 2014). Foreign direct investment leads to the development of the countries in terms of both technology and human capital. Modern Portfolio Theory: The modern portfolio theory states how the investors must diversify their investments in order to optimize their portfolio. This model considers the return on assets for ascertaining the profits. However, the deviation in the portfolio return determines the risk. This theory states that the higher the risk undertaken, the higher is the expected profits whereas, the lower the risk undertaken, the lower is the return on the assets (Turner 2014). In the given case study, the company generates $3.96bn from its franchisee sales revenue whereas, the sales generated from the company owned operation amount to $1.48bn. Therefore, the risk and the return must be diversified in both the expansion strategies in order to obtain sustainable profits. Conclusion: Business and the marketing and financial strategies are very closely related to each other. The marketing strategies ensure the sales of a company whereas, the financial strategies ensure profits and minimize the risks. The marketing strategies involve establishment of an effective marketing team that helps in fulfilling the objectives and goals of the organization. In the given case study, the company must consider the various marketing strategies and financial theories before expanding its franchisee model and self-owned operations. Studying the overseas market and the existing local market is very essential before implementing an expansion. The marketing dimensions involve actionable strategies that enable the companies to build strong strategic plans that take into consideration the market and the customers, the organizational alignment, appropriate measures, effective processes, information assets and enabling technologies. The company is also responsible for expanding its busin ess operations by considering the impact of its expansion on the environment as well as the society. It is the responsibility of the company to follow the ethical norms in its operations. Heytsbury Holdings aims at expanding its franchisee model overseas and increasing the owned operations in Australia. This can be easily achieved by following the marketing mix strategies. It is essential for the companies to emphasize more on providing better solutions to the customers and offering the goods and services at the price that the customers are willing to pay. Therefore, it can be concluded that the above theories must be considered before implementing the expansion strategy. The ethical marketing involves all those marketing strategies that are morally right. Considering the morality in the business activities has become an essential part of all business activities. 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